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Expansion of the GIG Economy

Stacy Hale, area president for Windstream in North Carolina, South Carolina, Alabama and Florida   |   Monday, April 8, 2019

Between 1860 and 1890 the expansion of the railroads to the West brought with it an explosion of boom towns and population growth. Many of the small cities that popped up along the new rail lines grew into some of the major cites we see today. Now it’s 2019, and once again an infrastructure expansion appears to be turning the tide in once declining small towns and breathing new life into the small business community. It’s Internet connectivity, and the infrastructure is the optical fiber network lines required for small cities to compete with large metropolises in the economies of the Information Age. 

Quality of life and cost of living are taken into consideration as more consumers look to moving back into the small or suburban towns across the United States. Giving the small businesses in our communities the same connectivity that is available in a Charlotte, Raleigh and Greensboro is a priority for Kinetic Business by Windstream. Our Kinetic Business One Gig Fiber Internet services take connectivity worries off the minds of businesses in these areas.

At the forefront of this trend, Kinetic Business has announced that we will build our fiber optic Internet service, to 100,000 business locations in 16 states. The GIG network expansion will impact over 150 cities including Albemarle and Matthews, N.C., enabling faster speeds to businesses.  This means thousands of customers in these cities will soon be sitting directly on the tracks, so to speak, of the new GIG Economy.

Companies over the past few decades have migrated to the major cities like Charlotte, Raleigh and Greensboro, strengthening the connectivity to critical infrastructure needed to grow their business. Proximity to the interstate road systems, a power grid and an affordable high-speed connection to the world has, in the past, been table stakes for a successful business model. As fiber optics are deployed, road systems in North Carolina have evolved, power grids are now more reliable, and the time has never been better to open a small business in rural North Carolina. With many businesses taking advantage of e-commerce through attractive, easy-to-use websites, pulling in new customers from all over the world is just a few clicks away.

Kinetic Business by Windstream’s new symmetrical GIG Internet service delivers up to 1000 Mbps download and 1000 Mbps upload. Why is Gig important? Like Moore’s Law, which roughly predicts computer processing will double every two years, the amount of Internet bandwidth the average home or office consumes doubles every 18 months. Over the coming months and years, fiber optics and the connectivity that it brings will be a game changer for businesses that need blazing fast internet connections to bring innovative products to the market.

Many years ago, as a teenager growing up in a small town in Alabama, I watched as my parents quickly signed up for city water as they ran the pipe through town. This would ensure that our water supply was clean and secure. A fiber network line offers the same ample and secure connection to the world of information and data transmission that, between home delivery or goods and services, and now telemedicine, increasingly resembles a utility like water or electricity.

Kinetic Business is now taking orders in many cities across its footprint to install our One Gig Fiber Internet service directly into the business. Kinetic Business will also be offering its OfficeSuite Cloud Voice phone systems, SD-WAN software that gives the customer total control over their new super powered network, and Always-On 4G Wireless Internet Backup product that rounds out a must have package for making your business future proof. Fiber optics are the holy grail of connectivity and allow the fastest speeds possible, empowering businesses to expand without having to worry if their network connection can keep up with their success. Speeds tiers are offered from 100 Mbps to 1000 Mbps with symmetrical upload and download connections that will meet business needs today and for the years to come.  

It is time to secure your future with a dependable connection to the Gig Economy with our Kinetic Business Fiber Internet services. My parents were wise to not miss the opportunity to get clean water years ago, and you shouldn’t pass up the chance to future proof your connection with Kinetic Business today.