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Friday, July 26, 2019

4 Common Tech Mistakes Growing Businesses Make

Whether it’s putting together the new office chairs or planning the office holiday parties, you’re probably used to the ol’ “learn by doing” philosophy. But when it comes to Information Technology, winging it can lead to some serious issues. Avoid these common mistakes and you’ll be better off than many other small businesses. 

Mistake #1 – Using Pirated Software

It’s so easy. So tempting. A quick Google search, and you can download what seems like the latest version of any and every software program. But beyond the obvious security risks of downloading business software from a site rife with popups and banners, there are more issues. Even if you get an actual version, software companies are cracking down. And anytime you update that software (which sometimes is done automatically), you risk alerting the company, which may disable your software completely or, even worse, hit you with a fine of up to $100,000 through the Business Software Alliance.

Mistake #2 – Failing to Back Up Your Data

Unless you have a thing for old filing cabinets, chances are your company records are almost entirely digital. So it’s imperative that you regularly back up files to a physical external hard drive or a cloud-based provider. Physical hard drives are best stored off-site in case a fire, flood, or other catastrophe hits your office space. Back up now; back up often. You’ll thank yourself if/when doomsday arrives.

Mistake #3 – Being Vulnerable to Spam

As long as there has been email, there has been spam. Aside from being a nuisance, spam is often used in malevolent phishing attacks to get you—or your coworkers—to reveal sensitive personal or company information, which can be used to extort your business. In addition to using filtering software, there are a couple of simple actions you can take to prevent spam from reaching your inbox. First, avoid opening or forwarding any chain emails or solicitations, especially those sent from hidden or unverified sources. Also avoid publishing your email in plain text, as it can easily be copied by robotic tools. See how our Managed Network Security can help you keep the bad guys at bay.

Mistake #4 – Not Being Mobile Friendly

Ever see those videos of people walking into fountains because they’re so focused on their devices? It should come as no surprise that people are now more likely to view content—including your website—on a mobile device rather than a laptop or desktop. That’s why it’s important that your company site be optimized for mobile. Check to make sure your website incorporates a responsive design so that all images, copy, and layouts are automatically sized to any device your customer may be using. Test that all site features and capabilities function properly, without broken links or long load times. An optimized mobile experience, regardless of device, will allow you to make a great impression with prospects and customers. Our Professional Web Design services can help you create a mobile-friendly site that makes your business look good.

Become Besties with Technology

We hope these IT to-don’ts help you avoid some pain and suffering so you can keep your business chugging along. And if you’re interested in learning more about how technology can improve your workflow, visit kineticbusiness.com.