Thursday, December 6, 2018
These days, name recognition isn’t enough for a brand to thrive. Yes, consumers will have to know you to purchase from you, but they’ve also got to trust you.
And businesses are falling short: according to the 2018 Edelman Trust Barometer, less than half of the U.S. population trusts businesses. That could translate to a number of things, including shopping with your competitors or an unwillingness to purchase from your website — all of which will affect your bottom line.
There are lots of factors to consider to buff up overall consumer confidence (think: security and industry standards), but let’s focus on the big kahuna: your brand. A brand is more than your name; it’s consumers’ perception of your products, services and name.
With something so all-encompassing, you’re likely wondering how to build brand trust. It may seem like a monumental task, but it doesn’t have to be! Really, it could boil down to three main things:
And one way to check at least two of those boxes is to livestream — on the most popular platform, Facebook Live.
And, because the proof is always in the numbers, let’s take a look at some livestreaming statistics:
Here’s a look at Facebook Live, specifically, by the numbers:
If you’ve never tried it before, here’s a step-by-step guide on how to set up Facebook Live on your mobile devices:
Facebook Live is also available for desktops, but you will need a webcam.
So, you’ll see that livestreaming can be compelling content if it has a purpose. As an example, it would be a great tool for demos, sneak peeks and behind-the-scenes looks at your business. It also gives you a chance to interact with your customers and potential customers, answering their questions, responding to their concerns or even getting words of encouragement. Lastly, it can endear your business to said potential customers particularly if you appear authentic.
How do you seem authentic? The easiest is to just be yourself. If you are nervous about going live in front of hundreds or maybe even thousands of people, feel free to write a loose script, but don’t plan the whole video to the nines and lose your personality. (Read up on other ways to remain genuine in your live videos.)
And now that you’ve learned how to go live, here are a few tips and tricks of capturing the perfect video from our Kinetic Business by Windstream team:
1. Have a Strong Internet Connection
Remember that viewers are tuning into livestreamed videos because they’re compelling. And your videos won’t garner a lot of interest if your Internet connection is poor, giving you either a pixelated or a start-and-stop video.
You’ll want to focus on your upload speed, in particular, and how much you’ll need will depend on how high you want your video quality to be. Generally, we’d recommend having at least a 5 Mbps upload speed, but ideally, you’d want 10 Mbps. Not sure what you currently have? Talk to a Kinetic Business representative today to look into getting the speeds you need with Kinetic Internet.
2. Promote Your Livestreams Beforehand
Let your Facebook followers and others who may be interested know about your livestream before the actual event. That way you can ensure that you have the most eyes on your video. And, don’t use the one-and-done method. If you set a schedule of when to livestream — and promote those dates — those viewers will keep coming back!
3. Engage, Engage, Engage
Building your brand trust isn’t going to happen if you’re not actively engaging with your customers. When using Facebook Live, feel free to give viewers a shout out when they tune in, or even respond directly to questions.
Finding it difficult to livestream and read through comments or questions? Have an employee help manage responses through a desktop!